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This Manchester based UK business is a wholly owned subsidiary of their Milan HQ.
Amplifon bought the Amplivox/Ultratone business back in 2007, and that business was part-owned by GN Hearing, so although GN Hearing no longer has a stake, some of their audiologists lack the knowledge and experience of working with anything beyond the Resound brand that GN Hearing own.
Like Boots, they now sell Phonak aids too however.
They have made an average £6m loss per year in the UK for business years 2011-2018, the latest publicly available figures.
Amplifon now charge for home visits, so be wary if you think your mobility may be a problem in the future.
Only actually 50% owned by Boots! The other 50% is owned by Sonova, whose main brand in the UK is Phonak; so again, guess whose products they are most likely to recommend to you?
Even before the pandemic they had started recruiting a lot of recent graduates, losing experienced audiologists due to a cross-the-board cut in their packages to bring down salary costs. No home visit option.
Boots used to be about premium service and patient care; now it’s all about volume business, as they continue to battle it out with Specsavers for the number 1 spot. Funnily enough, that change happened around the same time as they moved their HO to Switzerland thereby avoiding paying UK taxes.
I’m sure that was just a coincidence, aren’t you?
Wholly owned by William Demant, whose main brand in the UK is Oticon.
They will therefore rarely offer/recommend anything else.
While the product is terrific, they charge significantly more than most for it; mainly to support a bloated and largely non-audiological management structure, with large expense accounts and Company cars to pay for.
Spend your pennies wisely and go to an independent hearing care specialist who will offer far more individual service as well as value for money.
Just as the opticians is a franchise model, so too are the audiology practices within Specsavers -where the local franchisee pays the head office for accounts, branding and marketing support.
Pile ‘em high and sell ‘em cheap was the successful optical business model and they’re now doing the same with hearing aids.
It works for them in that they now prescribe more hearing aids privately in the UK than anyone else. Has it worked for their patients though? There are many who are happy to be buy based on price alone and if that’s your main driver then buying from Specsavers will be your cheapest option.
Perhaps not if you want an industry leading hearing assessment and care though; because that approach is inconsistent with a business model that relies so heavily on volume.